After his commercial economics studies in Amsterdam, Frank van Paridon was employed by British Airways, Bols, British American Tobacco and Nestlé in various marketing and management positions before he entered the world of showbusiness in 2000.

In his position as Commercial Director of Europe at Cirque du Soleil he was responsible for the successful tour of the show Quidam and he initiated the return of the show Saltimbanco to Europe. He developed a number of new city/country markets in Europe and due to this success it was decided to increase the number of touring shows of Cirque du Soleil in Europe from one to two.


In 2003 he started to work as commercial Vice-President at Joop van den Ende Theater Produkties/Stage Entertainment. His responsibilities consisted of the marketing- and public relations for both the business-to-consumer and business-to-business markets.
In the period until 2007 sold out capacities were realized for approximately 30 productions varying from popular plays and avant-garde theatre to mega-musical productions, both touring or in a fixed venue. Among them Mamma Mia!, The Lion King, Beauty and the Beast , The Sound of Music, Jesus Christ Superstar and Aida.